University of Notre Dame Marketing Professor ’s article on how toymaker Mattel fostered a lifestyle around its high-end American Girl dolls has won the 2011 William R. Davidson Honorable Mention Award from the Journal of Retailing, in which the article appeared in 2009.

Sherry, chair of the in the , and five research colleagues spent more than three years observing and interviewing shoppers at the flagship American Girl Place showroom in Chicago. Described as a “pilgrimage site for girl consumers,” the three-story megastore features an extensive array of dolls, clothes, books and accessories, as well as a theater, café, doll hair salon and lounge areas.

In his article, “:,” Sherry described how consumers at these themed stores tend to attach a set of meanings to the product and the retail experience, even creating memories, family stories and values around them.

The Davidson award is given annually to authors of the leading articles in the field of retail marketing that are published in the journal. The awards are based on research appearing two years earlier to provide ample time for the findings to be disseminated. The winners are chosen by vote of the members of the journal’s editorial board.

Sherry joined the Notre Dame marketing faculty in 2005 as the Herrick Professor of Marketing and chair of the department. For the two previous decades, he was a member of the marketing department at Northwestern University’s Kellogg 91��Ƶ of Management. Sherry is an anthropologist who studies the socio-cultural and symbolic dimensions of consumption, and the cultural ecology of marketing. He is a Fellow of the American Anthropological Association as well as the Society for Applied Anthropology, and past president of the Association for Consumer Research.

Contact: John Sherry, 574-631-6484, jsherry@nd.edu

Traveling toUgandaandKenyawill be Sonia Gernes, English professor; Naunihal Singh, political science instructor; Jeffrey Talley, assistant professor of civil engineering and geological sciences; Todd D. Whitmore, associate professor of theology; and Ed Cohen, associate editor of Notre Dame Magazine. Richard Viglione, a chef by trade and the husband of Julia Douthwaite, assistant provost for campus international development and professor of romance languages and literatures, will also join the group.

The itinerary for the trip includes visits to Holy Cross schools, seminaries and churches, and meetings with university professors and human rights and social justice workers. There is also time set aside to experience the natural wonders of the region.

The expedition is the third such trip organized by the congregation. Leaders have includedRev. Tom McDermott, C.S.C., visiting fellow in the Kroc Institute for International Peace 91��Ƶ, and Rev. Paul Kollman, C.S.C., assistant professor of theology and fellow of the Kroc, Kellogg and Nanovic institutes. Both have extensive experience working inEast Africa.

Past participants include Scott Appleby, now director of the Kroc Institute; James McAdams, professor of political science; Paul Weithman, philosophy professor; G. David Moss, assistant vice president of student affairs; Jay Caponigro, director of the Robinson Community Learning Center; and Jim Paladino, Rachel Tomas-Morgan, and Rev. Bill Lies, C.S.C., all from the Center for Social Concerns.

The call of theU.S.bishops to ‘Solidarity with Africaprovides direction for this trip,says Rev. Tom Smith, C.S.C., who is director of theHolyCrossMissionCenter. In recent weeks Smith has been helping prep participants for the journey with reading materials and talks by priests and scholars familiar with the countries. He expects to join the group at some point inAfrica.

The trip will create a community of learners, Father Smith explains.We will become acquainted with East Africa and some of its people, grow in understanding the myriad ways of being church, come to know the challenges that believers face in a different part of the world, and reflect on our global community and how we relate to it.

The organizers hope the experience not only helps raise awareness of what life is like in East Africa and what Holy Cross is doing there, but also that it strengthens ties to the Notre Dame-Saint Marys community for possible collaborative work in the future.

So far, these hopes have been realized, says Father Smith.

One alumnus, G. David Moss, has spearheaded an effort in conjunction with the Mendoza College of Business to assist a womens business academy inNairobi, according to Father Smith. Another past participant has built a lasting relationship with a secondary school in an African town, while some faculty have made awareness ofAfricapart of their curricula.

We feel fairly confident this brings a greater awareness of African issues to campus,Father Smith says.

The trip is estimated to cost $3,500 per person, including airfare and all food, lodging and travel within the countries. Fundraising by the religious order was expected to reduce the price to participants to no more than $2,000. Some participants defray the cost with support from their departments, Father Smith says. Regardless of cost, the trip also represents a substantial time commitment.

Candidates are recommended by previous participants and by members of the order. The six who plan to take the upcoming trip are among 40 originally invited to attend, says Father Smith.

In addition to Notre Dame community members, the group will include a Holy Cross Associates board member and his wife (both from Wisconsin) and one faculty member from each of two Holy Cross sister institutions, Kings College in Wilkes-Barre, Pa., and Saint Edwards University in Austin, Texas.

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