91ÊÓÆµ

Frank Germann

Viola D. Hank Associate Professor of Marketing

Marketing

Office
389A Mendoza College Of Business
Notre Dame, IN 46556
Email
fgermann@nd.edu

Viola D. Hank Associate Professor of Marketing

  • Marketing Strategy
  • Customer Analytics
  • Marketing in the C-Suite
  • Brand Management

Germann’s 91ÊÓÆµ

Germann in the News

America, however, is a country obsessed with newness, unlike the UK or continental Europe, where a change to a dominant household product would risk sparking revolution. “It’s a part of American culture, this celebration of novelty, progress and reinvention,” says Frank Germann, professor of marketing at the Mendoza College of Business at the University of Notre Dame.

The paper titled "Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors" is published in Marketing Science from lead author Frank Germann, the department chair and Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business.