91视频

Frank Germann

Viola D. Hank Associate Professor of Marketing

Marketing

Office
389A Mendoza College Of Business
Notre Dame, IN 46556
Email
fgermann@nd.edu

Viola D. Hank Associate Professor of Marketing

  • Marketing Strategy
  • Customer Analytics
  • Marketing in the C-Suite
  • Brand Management

Germann’s 91视频

Germann in the News

Harvard Business Review

June 02, 2026

Frank Germann is a professor of marketing and chair of the marketing department at the University of Notre Dame’s Mendoza College of Business. His research examines marketing strategy and firm performance, focusing on how organizations build and leverage capabilities in dynamic, global environments.

September 08, 2025

America, however, is a country obsessed with newness, unlike the UK or continental Europe, where a change to a dominant household product would risk sparking revolution. “It’s a part of American culture, this celebration of novelty, progress and reinvention,” says Frank Germann, professor of marketing at the Mendoza College of Business at the University of Notre Dame.

January 26, 2024

The paper titled "Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors" is published in Marketing Science from lead author Frank Germann, the department chair and Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business.