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November 12, 2025

Marketing professor 鈦�Vamsi Kanuri鈦� reveals how 鈦燾ustomers can become more loyal if their banks solve fraud cases鈦�.

October 01, 2025

The study was based on five years of data from more than 422,000 customers at a major U.S. bank. “When fraud is resolved with clear accountability, customers not only stay but often become more loyal,” said Notre Dame Professor of Marketing Vamsi Kanuri. “This is a real-world demonstration of the service recovery paradox, where effective handling of a failure can actually strengthen relationships.”

September 26, 2025

Vamsi Kanuri, co-author of the paper and an associate professor of marketing at Notre Dame, said the researchers initially suspected that fraud would harm a customer’s relationship with the bank even if the fraud was resolved.

September 25, 2025

Recent research by Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business, offers a compelling case for why banks must persist in their efforts, not because of immediate monetary gain but due to long-term customer loyalty benefits.

September 23, 2025

“Intuitively, we might expect that any instance of fraud would harm the relationship between a customer and their bank, even if the case was resolved,” Vamsi Kanuri, author of the study, told Notre Dame News. “Yet in cases of correct attribution, not only do customers stay, but they also display higher levels of loyalty than those untouched by fraud.”

November 12, 2024

Posts containing complex images with more varied color patterns tend to capture greater user attention and lead to increased engagement, according to lead author Vamsi Kanuri, an associate professor of marketing at the University of Notre Dame’s Mendoza College of Business.