Zhi Da
Finance
Howard J. and Geraldine F. Korth Professor of Finance
- Empirical Asset Pricing
- Investment
Da’s 91ÊÓƵ
Da in the News
CNBC
January 05, 2026
Beyond believing in buying the dip, these traders also benefited from a conviction that the “TACO trade” would pan out, according to Zhi Da, a finance professor at the University of Notre Dame who studies retail trader activity. Known in full as “Trump Always Chickens Out,” this strategy encourages investors to buy into stocks when policy decisions from the White House cause market downturns, with the expectation that the actions will be reversed. On the other hand, institutional counterparts have been more cautious about trading around Trump’s policies, Da said.
Futurity
December 23, 2025
But when professional investors such as mutual funds and hedge funds, known as institutional investors, start paying more attention, returns over the next week tend to rise—especially when big news is about to come out, according to Zhi Da, a professor of finance at the University of Notre Dame’s Mendoza College of Business.
phys.org
December 11, 2025
When everyday investors, known as retail investors, suddenly pay more attention to the market, returns over the next week tend to fall. But when professional investors such as mutual funds and hedge funds, known as institutional investors, start paying more attention, returns over the next week tend to rise—especially when big news is about to come out, according to a research team led by Zhi Da, the Howard J. and Geraldine F. Korth Professor of Finance at Notre Dame's Mendoza College of Business.